Many people confuse branding and marketing, or combine the two. Branding is all about your identity and the message you want to send to prospective customers or clients; it includes research, logo design, mission identity, and strategy development.
So, why do you need branding? There are many schools of thought on this, but everyone agrees that a brand should be recognizable and infused with deep thinking. Customers want to relate to brands, almost like a friendship, and that relationship can grow over time as they continue to purchase products or employ services. Further, people are smart: they can tell if something was thrown together and tossed up without any real meaning behind it.
The message you send to your customers is of the utmost importance. Branding goes beyond a solid, respectable logo to generate a firm message about you and what you stand for. The strategies developed within the branding process set guidelines for consistent marketing efforts in the future, as well.
Branding is about asking the right questions to overhaul your market position. Several of the most basic questions are:
But that’s just the start..
There are three phases to my branding process.
Working with me is straightforward: I’ll conduct research and build your brand so you can generate impact with prospective customers from first-sight. Ready to get started? Let’s do this!