Many people confuse branding and marketing, or combine the two. While marketing can include a branding stage, it’s mostly about sending your brand and your message to prospective customers; it involves creating and purchasing actual physical or digital goods that you use to promote your business.
Marketing comes in many shapes and sizes, but ultimately any tool you utilize to deliver your brand and message is a form of marketing. Before a great marketing campaign, it’s important, firstly, to ensure all your branding is in place and ready to go. The most commonly observed marketing materials are:
Where branding identifies the strategies of how you will use promotional materials, marketing is the action stage. If ever there was a time to say “you have to spend money to make money,” getting into marketing is it.
Working with me is straightforward: once your brand and strategies are set, I’ll identify the best materials, apply designs, and create purchase orders or online campaigns for you. Let’s get started!